These giveaway comics aren't trying to sell you on anything except FIRE PREVENTION! Because if we keep the forests from burning down, the timber companies get more money when they clear-cut! Thank goodness we have the EPA to protect our natural resources. Right?
This giveaway comic dates from the 50s and is a pretty straightforward version of how Smokey Bear got his hat and his ability to wear pants and speak English.
Once upon a time there was a big fire and Smokey was the only survivor. So he got mittens.
So they already had a symbol of fire prevention, and they named the bear after it? Which came first here?
Yeah, he talks big about preventing fires, but Smokey is really only about one thing. Smokey. Plastering the wilderness with his picture - what an egomaniac.
Recently the Forest Service commissioned some new Smokey comics, and tapped for art duties was alt-comics legend Jim Woodring (along with some assistants).
Fines? Held responsible? RIP HIS FACE OFF SMOKEY!!
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